The Psychology Behind Opt-In Offers That Work

The Psychology Behind Opt-In Offers That Work

Before we dive in and talk about the psychology behind opt-in offers that work, I’d like you to keep the following question in mind…


“What would your marketing process look like if you only got paid when your client/customers get a result?”


While this idea swirls around in the back of your mind, we’re going to look at how a billion-dollar business answered this question.


Tinder popularized the idea of building a list of people you deem to be fuckable.


And here’s the best part… instead of this just being a list of people you wish you could fuck but would never be able to… you’re building a list of people who are 90% ready to get naked with you… and are able to because they’re nearby.


This list of opt ins are not 90% ready to chat online with you.


Not 90% ready to go on a coffee date with you.


They’re 90% ready to swap bodily fluids with you TONIGHT.


All that is required to seal the deal is to have a place that affords you comfortable privacy… and to not be creepy for the final 10% of the interaction.


It’s not hard at all to see why this magnificent concept went so wildly viral, and is now being used in over 40 languages across the world.


When you consider the fact that you’re able to get these crazy favorable odds with people who are specifically admitting they’re horny for you, all without


…the necessity of wearing a “I’m not horny” mask for a three-date, potentially expensive audition where you’re praying for weeks that you don’t shoot yourself in the leg by saying/doing something that turns the other person off before you can get laid…


none of the risk required to cold approach these same people in public and risk rejection… praying as you walk up that they’re in a receptive mood or not already seriously committed to another lover…


…with zero necessity to have the “game” required to walk up to groups of women and manifest first impressions that lead all of these strangers to encourage their friend you’re flirting with to go have sex with you…

…with zero risk of getting ghosted or shamed online for being too forward…


…all within SECONDS…


…all with people you would have likely NEVER have met by chance out in public which eliminates the need for the courage to engage these same people, stone cold sober, on your lunch break, on a Tuesday if Tinder didn’t exist.


But unlike its scuzzy predecessor, Adult Friend Finder, Tinder made the idea of using tech to find local one-night stands completely cool and perfectly acceptable.


In fact, it got to the point where if you were young and single, NOT having a Tinder account was considered abnormal which was the polar opposite of how people felt about Adult Friend Finder.


This app allowed you to finally be a proud male or female slut. It crushed a centuries old stigma that has made people feel like garbage for loving sex.


This slaying of society’s Goliath-sized shame complex took the pool of sex-positive candidates from being puddle-sized… to being OCEAN-SIZED.


They changed the game forever.


Even if you’re Rico Suave or a complete smoke show who has no problem with finding someone to go home with while out at a bar or a club… odds are high that success isn’t guaranteed due to all the hang-ups/impediments that can derail in-person drunken hook ups… bad logistics, friends cockblocking you, getting too drunk while schmoozing, having to fight off other dudes when in sausage fest situations, fears of being judged, etc.


Think about the assurances people have now when it comes to one-night stands due to this technology having a panic button along with the location tracking/photo verification/emergency assistance that has never available before to deter creepers from misbehaving.


Before Tinder, nothing outside of paying a sex worker gave a person anywhere near these odds of having a sure thing.


Even if you pay for the premium versions of Tinder… the $10-$20 bucks a month is WAY cheaper than gambling that dates will pan out or… paying random sex workers to get naked with you and hoping you don’t get robbed or caught up in any kind of police raid set up to crack down on illegal prostitution rings.


Tinder eliminated serious barriers and hurdles to getting laid pretty much on demand.


They created an offer worthy of hauling in BILLIONS.

And the way they get you to “opt in” was by offering a scaled down version of all of the above that includes ads inside the app… for FREE.


Now, you have to believe that something is built into their algorithm to ensure that people new to the app, who are trying it out for free, who are serious, are getting a FAST START.


It would be dumb for Tinder to just cross their fingers and hope a scaled down introductory experience is going to automatically drive you to the conclusion that you should upgrade and start paying for additional perks.

This is one of the single best aspects of having software for a service like this.


They have the ability to tweak the experience to give you better odds of getting a win(s) QUICKLY for free.

It something akin to a casino rigging the slot machines to guarantee they pay off in an exciting enough amount early in order to keep the gambler chasing the next exciting enough payoff.


Naturally, when Tinder sees they’ve delivered you free wins, I imagine your selections get throttled down back to Earth and THIS is when you come to the conclusion that you need to upgrade because you’ve maxed out what is possible to achieve with the free option.


If you’re in business and you’re charged with keeping the pipeline full of new leads, you should look at examples of massively successful offers like this and truly aspire to understand the fundamentals that drive them.


For me, I see multi-billion-dollar app offers like this and it begs the question of…


When it comes to you getting opt ins…


WHAT ARE THE BARRIERS YOU CAN CLEAR THAT ENABLE FREE, MEANINGFUL, AND EASY WINS that will get people excited about coming into your tent and then… staying in your tent to hang around long enough to decide that giving you money would be a smart thing for them to do?


Here are the traditional tactics business owners use to entice new prospects to opt in to their list…


>>>>> Free 7 day mini-course

>>>>> Free discount coupons/codes

>>>>> Free Samples/Trials

>>>>>Free PDF report/webinar/live cast

>>>>> Free cheat sheet

>>>>> Free checklist

>>>>> Free entry for prize giveaways


There are a billion articles/videos out there telling you to use this stuff to “get all the new leads you can handle.”


You would have to be completely off the grid, living with no electricity in a shack, in the middle of nowhere to not see the flood of examples of how people are using these tactics every day in both online and offline marketing.


You are using one or more of tactics yourself.


Almost no one gives serious consideration to… THE WHY… behind opt-in offers that make the tantalizing benefit to be had… be seen as a direct conduit to a “Easy, FREE, meaningful, and fast WIN” like what Tinder provides.


Most people just see what is accepted in their industry, the norm the majority of their competitors subscribe to and they just copy and paste that tactic into their business.


And then they start resenting the entire lead generation process because they know what they’re offering for an opt in is lame and they don’t blame the market for not wanting it.


That's all for today we'll meet again tommorow and discuss the The Two Reasons Why Most “Free” Opt In/Trial Offers Suck… in the next blog.


Till then stay awesome.

ROIHIKE is a B2B Lead Generation Agency with over dozen clients that works on complete performance. Our entire goal is to send hyper-personalized cold emails at scale to generate you more demos.

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